Amid this climate we published our Coronavirus Member Impact Study (March 18) based on a CTA member survey fielded between March 2-9. At that time, 63% of CTA members surveyed said their company was affected by the COVID-19 outbreak. Underscoring the global nature of the crisis, two-thirds (64%) of companies affected by the novel coronavirus cited impact to both U.S. and international locations. Negative operational impacts centered mostly on travel limitations, but more than half (56%) said their products were affected in some way.
Importantly, our research found at this early stage companies were focused on the well-being of their employees, with some starting to message customers (17%) and a handful (8%) searching for new production facilities.
Later in March, as lockdowns and ‘stay at home’ orders cascaded from coast to coast to counter skyrocketing infection rates, we undertook a consumer study to understand how American households in isolation were using technology to stay connected, productive, informed and entertained. CTA’s COVID-19 Impact Study: Use of Technology at Home (March 26) analyzes technology use, content consumption, uptake of online shopping and delivery services and social media engagement.
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