Augmented and Virtual Reality
Topic Overview

Augmented and Virtual Reality

Augmented reality delivers virtual elements as an overlay to the real world, while virtual reality offers a digital recreation of a real life setting — the sky is the limit with these technologies.
XR Enterprise Trends
Newest Research

XR Enterprise Trends

Augmented Reality and Virtual Reality: Consumer Sentiments 2018
Featured Research

Augmented Reality and Virtual Reality: Consumer Sentiments 2018

This report was designed to track consumer sentiments toward augmented reality (AR) and virtual reality (VR) and compare 2017 findings to 2018.

CTA AR/VR Standard

Recommendations and Best Practices for Connection and Use of Accessories for XR Technologies (ANSI/CTA-2087) Standard

This document explores XR hardware accessories and their connections. The goal is to agree on common terminology and definitions for XR hardware accessories on a common connectivity standard, including device compatibility.

Latest News

Immersion at Scale: How XR Will Change the World
i3 | May 29, 2019
Immersion at Scale: How XR Will Change the World
It's a New Revolution
i3 | July 02, 2019
It's a New Revolution

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AR/VR Working Group

The Consumer Technology Association (CTA)® AR/VR Working Group supports the growth of companies developing technologies and services for the augmented, mixed and virtual reality segment of the technology industry.