Augmented reality delivers virtual elements as an overlay to the real world, while virtual reality offers a digital recreation of a real life setting — the sky is the limit with these technologies.
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Definitions and Characteristics of Augmented and Virtual Reality Technologies (CTA-2069-A)
CTA-2069 defines terms related to XR technology, including virtual reality, augmented reality and mixed reality.
The Consumer Technology Association (CTA)® AR/VR Working Group supports the growth of companies developing technologies and services for the augmented, mixed and virtual reality segment of the technology industry.