Augmented reality delivers virtual elements as an overlay to the real world, while virtual reality offers a digital recreation of a real life setting — the sky is the limit with these technologies.
Featured Research
Augmented Reality & Virtual Reality: 2022 U.S. Consumer Sentiment
The purpose of this research is to gain an understanding of consumer awareness, adoption, attitudes and perceptions on augmented reality (AR), virtual reality (VR) and mixed reality (MR) applications and compares 2022 findings to 2019.
The Consumer Technology Association (CTA)® AR/VR Working Group supports the growth of companies developing technologies and services for the augmented, mixed and virtual reality segment of the technology industry.
