Augmented and Virtual Reality
Topic Overview

Augmented and Virtual Reality

Augmented reality delivers virtual elements as an overlay to the real world, while virtual reality offers a digital recreation of a real life setting — the sky is the limit with these technologies.
Augmented Reality and Virtual Reality: Consumer Sentiments 2018
Featured Research

Augmented Reality and Virtual Reality: Consumer Sentiments 2018

XR Enterprise Trends
Featured Research

XR Enterprise Trends

The goal of this research study is to explore the current state of play with augmented reality (AR) and virtual reality (VR) in organizations that have already implemented or are experimenting with XR projects.

Latest News

Immersion at Scale: How XR Will Change the World
i3 | May 29, 2019
Immersion at Scale: How XR Will Change the World
It's a New Revolution
i3 | July 02, 2019
It's a New Revolution

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AR/VR Working Group

The Consumer Technology Association (CTA)® AR/VR Working Group supports the growth of companies developing technologies and services for the augmented, mixed and virtual reality segment of the technology industry.