Augmented and Virtual Reality
Topic Overview

Augmented and Virtual Reality

Augmented reality delivers virtual elements as an overlay to the real world, while virtual reality offers a digital recreation of a real life setting — the sky is the limit with these technologies.
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Definitions and Characteristics of Augmented and Virtual Reality Technologies (CTA-2069-A)

CTA-2069 defines terms related to XR technology, including virtual reality, augmented reality and mixed reality.

Latest Content

Our New Reality is Augmented
i3 | Jan. 4, 2021
Our New Reality is Augmented
i3 | Nov. 17, 2020
The AR-VR Age has Begun in Health Care
Best Practices for Promoting Diversity in XR
i3 | Dec. 1, 2020
Best Practices for Promoting Diversity in XR

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AR/VR Working Group

The Consumer Technology Association (CTA)® AR/VR Working Group supports the growth of companies developing technologies and services for the augmented, mixed and virtual reality segment of the technology industry.