23rd Annual U.S. Consumer Technology Ownership and Market Potential Study
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Our exclusive research helps you make timely decisions that are critical for you to grow in a fast-paced industry.
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23rd Annual U.S. Consumer Technology Ownership and Market Potential Study
This CTA Research study explores household ownership and purchase intent among U.S. households for key consumer technology products. “Purchase intent” serves as a leading indicator of trends shaping the technology marketplace over the next 12 months.
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Our exclusive research maintains a finger on the pulse of the consumer, tracking emerging trends before they materialize into purchases.
