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Featured Research

26th Annual Consumer Technology Holiday Purchase Patterns

This holiday season, approximately 186 million U.S. adults plan to purchase technology gifts and will spend a record amount on key categories such as smart speakers, content-related gifts, smart home devices, smartwatches and more.

CTA Quarterly Outlook, Q1 2019

A unique offering in the marketplace, CTA's quarterly outlook reports measure current and future performance of key categories by providing analysis forecasting and perspective on a range of measures.

How Are CTA’s Quarterly Outlook Reports Produced?

Our reporting methodology employs a proprietary statistical modeling approach blending quantitative market data with consumer research to develop a current picture of device markets with a view to the future.

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Geared toward manufacturers, MarketMetrics reports monitor the health of the U.S. consumer technology industry through a range of product-oriented reports that track shipment volumes and revenues.


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