Our exclusive research helps you make timely decisions that are critical for you to grow in a fast-paced industry.
22nd Annual U.S. Consumer Technology Ownership and Market Potential Study
This CTA Research study explores household ownership and purchase intent among U.S. households for key consumer technology products. “Purchase intent” serves as a leading indicator of trends shaping the technology marketplace over the next 12 months.
CTA is committed to providing our members relevant information on handling the health crisis and the impact on our industry. Our new member resource page also offers insights and best practices, and links to government resources.
This CTA Research study explores how U.S. adults are transitioning to a telework environment in the wake of the coronavirus outbreak in the United States.
Our exclusive research maintains a finger on the pulse of the consumer, tracking emerging trends before they materialize into purchases.