NEXTGEN TV

NEXTGEN TV is the Future of TV

NEXTGEN TV is the future of TV, offering new ways for viewers to see, hear and interact with TV programming.

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CTA Video Division

What is NEXTGEN TV?

NEXTGEN TV is the go-to-market name for ATSC-3.0 IP-enabled broadcast transmission – an enhanced over-the-air viewing experience that offers better picture, audio and interactivity.

What are the NEXTGEN TV features?

Key features of NEXTGEN TV include immersive video with brilliant color, sharper images and deeper contrast that will make you feel like you’re really there. Viewers will experience Voice Plus audio clarity for better dialogue enhancement and interactive capabilities to get more out of live sports, news, events and more in real time. They’ll also have access to enriched content such as an on-demand video library, an innovative TV guide and advanced emergency alert notifications.

What type of content will have these features?

Upon initial roll-out in 2020, the service will offer NEXTGEN TV features on select broadcast networks (such as ABC, CBS, FOX, NBC, PBS, Telemundo, Univision) for TV programming such as news, primetime and sports. There is a multi-year plan to continually release new features – and make the features available over time on additional networks and platforms.

NEXTGEN TV Logo

The NEXTGEN TV logo will help retailers and consumers identify NEXTGEN TV-enabled products including TVs, gateway receivers and portable devices. Manufacturers interested in participating in the logo licensing program and associated certification testing should contact Catrina Akers, CTA Technology and Standards, below.

The Future of Television is Here

CTA Announces NEXTGEN TV Test Suite for 2021 Model Year TVs

Today the Consumer Technology Association (CTA)® announced the availability of the 2021 model year test suite specifications for NEXTGEN TV™, the go-to-market name for ATSC-3.0 IP-enabled broadcast transmission.

New Industry-Approved "NEXTGEN TV" Name, Logo Will Distinguish ATSC 3.0-Enabled Tech Devices

In coordination with broadcasting companies, device manufacturers and standards engineers at CTA’s Technology & Standards Fall Forum, the association also unveiled the NEXTGEN TV logo for devices meeting newly developed ATSC 3.0 interoperability test specifications.

NEXTGEN TV Market Availability

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Deployment Map

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