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Home Audio Market: A Customer’s Journey
Published on August 2024
This research was conducted to understand the key motivators and touchpoints driving the purchase of home audio products among recent U.S. adult buyers. Specific questions include:
- What is the key motivator/trigger that warrants a home audio product (i.e., home theater system, home audio components, stereo system, soundbar or wireless/wired multiroom speakers) purchase?
- How do recent buyers research, discover and shop for home audio products?
- What factors and features do recent buyers prioritize in their home audio product purchases?
- What are the distribution channels where home audio products are ultimately purchased?
- What are the areas of opportunity pertaining to home audio products?
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