Producer of CES®

Skip to content
research

Global Tech & Durables Market Estimation – Q4 2024

Published on March 2025

NIQ’s Tech & Durables experts have newly partnered with the Consumer Technology Association (CTA) to develop a comprehensive Tech & Durables global market estimate for 2025. This analysis, based on historical and current trend data, provides a full-year 2025 forecast by region and sector.

Since the lockdown-driven peak purchasing of Tech & Durables in 2020 and 2021, the growth in year-over-year sales value for Tech & Durables products has lingered in negative—although gradually improving—territory. The turning point comes this year with global T&D sales for 2025 full year forecast to approach $1.29 trillion—a 2% increase over 2024.

Tech & Durables includes: Telecom, Major Domestic Appliances, Small Domestic Appliances, IT including Office Products, and Consumer Electronics including Photo.

Get this report

Members

$0

If you are a CTA member and are having trouble accessing the reports in our CTA Store, please try some of the troubleshooting tips.

CTA Experts in Retail

  • Ed Brzytwa

    Vice President, International Trade

  • Steve Koenig

    Vice President, Market Research

Contact Us

Get in Touch with CTA Experts

The team at CTA is ready to help answer your questions, provide industry analysis and speak at your events. Reach out to us to get in touch with a CTA expert on a wide range of industry topics.

More Research

CTA Membership

Join our community of innovators and shape the future of technology.