NIQ’s Tech & Durables experts have newly partnered with the Consumer Technology Association (CTA) to develop a comprehensive Tech & Durables global market estimate for 2025. This analysis, based on historical and current trend data, provides a full-year 2025 forecast by region and sector.

Since the lockdown-driven peak purchasing of Tech & Durables in 2020 and 2021, the growth in year-over-year sales value for Tech & Durables products has lingered in negative—although gradually improving—territory. The turning point comes this year with global T&D sales for 2025 full year forecast to approach $1.29 trillion—a 2% increase over 2024.

Tech & Durables includes: Telecom, Major Domestic Appliances, Small Domestic Appliances, IT including Office Products, and Consumer Electronics including Photo.

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Published: March 3, 2025