Smart Home
The ever-evolving smart home technology is making homes smarter and more efficient, from security monitoring and appliances to lighting and entertainment.
Featured
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2024 U.S. Consumer Technology Ownership & Market Potential Study
This CTA Research is a study conducted annually across ten consumer technology categories spanning 91 technology products among U.S. households, with a goal of establishing two key metrics:
- Degree of Ownership – Establish household penetration (ownership) rates of consumer technology products within the U.S.
- Purchase Intent – Monitor the proportion of U.S. households planning to purchase consumer technology products within the next 12 months
The study also identifies initial household penetrations of emerging tech products.
Technologies covered include:
- TVs (e.g., OLED, 8K, smart TVs)
- Smartwatches
- Video game consoles
- Computing devices (e.g., laptops, desktops, tablets)
- Smartphones
- Smart home devices
- Audio devices
- Lifestyle tech (e.g., pet tech, drones, electric scooters)
- And many more
Join our community of innovators and shape the future of technology.
Resources
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Participate
Join the Smart Home Division
The division represents the entire channel for home control, entertainment and networking products including integrators, distributors, manufacturers and startups.
Join the Smart Home Division
The division represents the entire channel for home control, entertainment and networking products including integrators, distributors, manufacturers and startups.
CTA Thought Leaders
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Steve Koenig
Vice President, Market Research, Consumer Technology Association (CTA)®
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Veronica Lancaster
Vice President, Standards Programs, Consumer Technology Association (CTA)®
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Brian Markwalter
Senior Vice President of Research and Standards, Consumer Technology Association (CTA)®
