Retail
Technology is transforming the future of retail with AI-driven insights, automation and immersive experiences like AR and VR. Innovations such as cashierless stores, personalized recommendations and blockchain for secure transactions are redefining how consumers shop.
Featured
Join our community of innovators and shape the future of technology.
Resources
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Participate
Join the Retailer Council
The Retailer Council of CTA provides a forum for CTA members to identify, develop and support programs and resources that help the consumer make informed retail purchase decisions.
Join the Retailer Council
The Retailer Council of CTA provides a forum for CTA members to identify, develop and support programs and resources that help the consumer make informed retail purchase decisions.
CTA Thought Leaders
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Ed Brzytwa
Vice President, International Trade, Consumer Technology Association (CTA)®
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Steve Koenig
Vice President, Market Research, Consumer Technology Association (CTA)®
Articles and Videos
Policy Focus Areas
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Trade
We oppose tariffs and other barriers to trade that disrupt supply chains and impose inflationary taxes on American businesses and consumers. We encourage strengthening relationships and negotiating free trade agreements with allies and partners to reduce trade costs, eliminate barriers to digital trade, and ensure the U.S. remains competitive in global markets -
Patent Reform
We support efforts to crack down on ‘patent trolls’ and bad actors who use the U.S. patent system as a platform for shakedowns and baseless legal claims. We support patent litigation transparency and loser-pays rules, and oppose efforts to weaken the PTO’s Patent Trial Appeals Board process.