Audio and Video
From 8K UHD TVs to immersive sound systems, video and audio innovations create the ultimate home entertainment experience for consumers.
Featured
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The Video Ecosystem: The Future of TV
CTA conducted this research to explore U.S. adults’ needs, preferences and behaviors related to consuming video content on different devices (with screens), with a focus on TV and smartphone.
Specifically, the research addresses:
• Identify prioritization of video content watched on TV versus other devices ​
• Determine the importance of features when selecting video content to watch, as well as understand the features that will drive future TV ownership/ viewership
• Explore device and viewership motivations, attitudes and behaviors among generational cohorts
WAVE Project
The WAVE (Web Application Video Ecosystem) Project, hosted by the Consumer Technology Association (CTA)®, aims to improve how internet-delivered commercial video is handled on consumer electronics devices and to make it easier for content creators to distribute video to those devices.
Join our community of innovators and shape the future of technology.
Resources
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Participate
Join the Audio Division
The Audio Division of CTA aims to preserve the value of audio with promotions, research, technology and standards, and education that support emerging technologies.
Join the Audio Division
The Audio Division of CTA aims to preserve the value of audio with promotions, research, technology and standards, and education that support emerging technologies.
CTA Thought Leaders
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Brian Markwalter
Senior Vice President of Research and Standards, Consumer Technology Association (CTA)®
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Dave Wilson
Vice President, Technology & Standards, Consumer Technology Association (CTA)®
Articles and Videos
Policy Focus Areas
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AM Radio
We oppose mandates requiring AM radio in all new cars. These mandates will stifle innovation, impose unnecessary costs on automakers, increase prices for consumers, and undermine the American companies leading electric vehicle development. -
Internet Speech
We oppose efforts to weaken Section 230 that would limit free speech online and take away internet platforms’ ability to moderate content without fear of lawsuits. -
Privacy
We support a comprehensive and preemptive federal data privacy bill that protects Americans and promotes innovation, without incentivizing frivolous lawsuits.