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AR/VR/XR

Augmented reality delivers virtual elements as an overlay to the real world, while virtual reality offers a digital recreation of a real life setting — the sky is the limit with these technologies.

Join our community of innovators and shape the future of technology.

Resources

  • Standard

    ANSI/CTA-2087

    December 2019

  • Standard

    ANSI/CTA-2085

    November 2019

  • Participate

    Join the Gaming Working Group

    We aim to empower industry stakeholders including OEMs, manufacturers, connectivity experts, developers, retailers and publishers to drive positive change, promote technological advancements, engage with leading peers in the broader consumer technology industry and enhance the gaming experience for all consumers.

  • Research

    XR Enterprise Trends

    November 2019

  • Research

    Augmented Reality and Virtual Reality: Consumer Sentiments 2018

    September 2019

  • Research

    Exploring Business Use Cases for Augmented and Virtual Reality

    September 2019

  • Research

    Augmented Reality and Virtual Reality: Consumer Sentiments 2017

    September 2019

  • Standard

    CTA-2069-A

    September 2019

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CTA Thought Leaders

  • Brian Comiskey

    Director, Thematic Programs, Consumer Technology Association (CTA)®

  • Michael Petricone

    Senior Vice President of Government and Regulatory Affairs, Consumer Technology Association (CTA)®

Articles and Videos

Latest CES Content