Artificial Intelligence
AI holds enormous potential to improve our world, and our members represent the cutting edge of a trend that will transform how we communicate, do business, and take care of one another.
Featured
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2024 AI in Shopping: Awareness Engagement and Impacts Study
CTA’s 2024 AI in Shopping study was conducted to understand how artificial intelligence (AI) technologies are being used to aid and enhance retail experiences from the consumer and retailer perspectives.
Specific focus areas of the report include:
- Awareness and perceptions of AI in shopping: Gauge shoppers’ understanding of AI in general and use of AI in retail; determine perceived benefits and challenges AI faces in the retail space
- Current and future engagement with AI-assisted shopping tools: Measure awareness and current and future engagement with AI services with both online and in-store features
- Outcomes shoppers want from AI-assisted shopping tools: Identify what shopping outcomes consumers are most looking for AI to assist with and what information they might be willing to share to achieve their desired shopping outcome(s)
- Building consumer trust with retailers: Explore how consumer trust impacts willingness to share data and what steps retailers can take to increase trust
- Personalized recommendation expectations: Understand shoppers’ attitudes, behaviors and preferences regarding personalized recommendations
- Future Opportunities: Explore perceptions about current and future opportunities for AI to impact consumer shopping experiences
Join our community of innovators and shape the future of technology.
Resources
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Participate
Join the AI Working Group
The AI Working Group supports the advancement of AI technologies through market research, public promotion and advocacy for pro-innovation policy.
Join the AI Working Group
The AI Working Group supports the advancement of AI technologies through market research, public promotion and advocacy for pro-innovation policy.
CTA Thought Leaders
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Brian Markwalter
Senior Vice President of Research and Standards, Consumer Technology Association (CTA)®
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John E. Mitchell II
Sr. Manager of Government Affairs, Consumer Technology Association (CTA)®
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Kerri Haresign
Senior Director of Technology & Standards , Consumer Technology Association (CTA)®
Articles and Videos
Policy Focus Areas
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Artificial Intelligence
We support a national AI regulatory framework that is technology neutral, risk-based, and accounts for existing laws and regulations. Given rapid AI development, policymakers should avoid excessive regulation that would hinder innovation, hurt small businesses and startups, and make it harder for consumers to use life-changing technology. -
Connectivity
We encourage efforts to build 5G and 6G infrastructure and expand broadband, so Americans have access to fast and reliable internet. We encourage more efficient use and increased access to licensed and unlicensed spectrum to facilitate next-gen wireless technology and urge Congress to restore spectrum auction authority to the FCC. -
Digital Assets
We urge development of a comprehensive and transparent regulatory framework for digital assets. This will promote American financial innovation leadership, as well as protect the many Americans who invest in digital assets.
