This CTA research explores the future of women’s consumer digital health solutions, what drives women to adopt and use them for health management, and how to better inform new features and products.

Specific objectives include:

• Understand the market’s perceptions of women’s health
• Measure awareness, usage and perceptions of women’s digital health solutions
• Assess the importance, higher-order needs (emotions and values) fulfilled and value of women’s health solutions
• Identify the barriers to adopting women’s health solutions
• Identify future opportunities for digital health solutions
• Compare demographics between users and non-users of digital health solutions

Published: October 2023

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