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State of the Home Theater: 2021
Published on November 2021
The purpose of this research is to gain an understanding of the current and future landscapes of home theater (HT) systems and components among U.S. consumers. Specific focus areas include:
- Segmenting the HT market by ownership, planned ownership and nonownership
- Identifying key factors motivating HT ownership and product features driving future purchases
- Exploring the role and configurations of HT components, which include:
- Audio and video products, such as TVs, projectors and speakers,
- Peripheral devices, such as DVD/Blu-ray players and gaming consoles, and
- Content, such as digital downloads, physical media and streaming services
Published: November 2021
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