This report provides an in-depth understanding of U.S. millennial and Generation Z attitudes and behaviors regarding audio products and content and listening behaviors. Specific objectives include:

• Assess how millennial and Generation Z populations discover new audio products and content platforms/physical media
• Understand what content they listen to and how they receive it
• Understand the purchase influencers/drivers and barriers with audio products, including content platforms and physical media
• Understand the likes and dislikes of audio products, including content platforms and media
• Assess which device(s) these consumers prefer given their environment
• Understand how they define and characterize “sound quality” and “top-level” audio

Published: 08/09/2018