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Exploring the Smart Home in 2022: A Segmentation Analysis
Published on August 2022
This CTA Research study identifies U.S. consumer market segments among smart home technology owners based on attitudes and behaviors.
Specific topics discussed in the report include:
- Product Ownership: Understand the proportion of U.S. households that currently own and plan to buy smart home products.
- Market Segmentation: Identify market segments based on attitudes and behaviors relating to smart home technology.
- Consumer Sentiment: Identify motivators and barriers to smart home technology ownership.
- Installation Preferences: Understand the role of the professional installer/integrator vs. “do it yourself” (DIY) in product installations.
Published: August 2022
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