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Exploring Technology Preferences Among Gen Z
Published on January 2024
This study was conducted among a U.S. audience to understand the technology behaviors and preferences of the U.S. Gen Z population.
Specifically:
- Technology product ownership, usage, and preferences across multiple categories – video, audio, mobile, accessories:
- What do they own? Use? Prefer? Why?
- Purchase intent in next 12 months and drivers:
- What features/benefits drive purchases – cost, personalization?
- Service subscribers and usage
Published: January 2024
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