The primary goal of this research is to gain an in-depth understanding of consumers’ attitudes and beliefs regarding online data privacy, focusing on the United States, China, and Europe. Specific research objectives include:

• Assess the level of comfort in sharing personal data
• Understand perceptions surrounding responsibility for the protection of consumer data
• Understand what actions consumers have taken in an effort to protect their data
• Gauge overall level of concern regarding data privacy
• Assess level of trust in various types of companies around handling personal information