This report provides an in-depth understanding of consumers’ attitudes and behaviors regarding online data privacy. Specific objectives included:

• Assess what data consumers share and how that data is shared
• Understand what data is believed to be tracked/used by companies
• Understand what data consumers would consider providing for website/platform use
• Assess willingness to share data to leverage rewards
• Assess if sharing data helps consumers create recommendations or to-do lists

Published: 5/30/2018