This report seeks to understand consumers' sentiments and behaviors when installing technology products in their homes and if certain product setups, assemblies or installations warrant the services of a professional rather than "do it yourself" (DIY). Specifically, this research is intended to:

• Define the benefits and drawbacks of DIY installations compared to hiring a professional installer
• Examine which factors are most important to consumers when deciding on a professional installer
• Understand where/how consumers find professional installers
• Identify the service history of those who have prior experiences with professional installers
• Determine how quickly into a project a consumer decides to DIY vs. use a professional installer
• Explore how perceptions and behaviors may have shifted since 2018 and the role/impact of the COVID-19 pandemic

Published: July 2021