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Augmented Reality and Virtual Reality: Consumer Sentiments 2017
Published on September 2019
This report was designed to track consumer sentiments toward augmented reality (AR) and virtual reality (VR) and compare 2016 findings to 2017. Specific objectives include:
- Gauge consumer awareness of AR/VR including features and use cases in entertainment, shopping, social media and education/training
- Understand consumer perceptions of AR/VR including benefits and limitations
- Understand general consumer interest in using AR and VR technologies
- Quantify consumer purchase intent of VR headsets and VR content
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