This report aims is to understand the level of awareness and interest among US consumers regarding artificial intelligence (AI) and its applications. The objectives of this study include:

• Measure US consumer awareness of AI technologies and capabilities
• Understand consumer use of already available AI-driven features (e.g., voice-enabled digital assistants, chatbots, content recommendation/personalization)
• Test agreement with potential uses, benefits and impact of AI
• Gauge consumer sentiment concerning future impacts of AI (e.g., workforce automation, self-driving vehicles, etc.)