For insights on U.S. gamers, access CTA’s 2024 U.S. Future of Gaming report here.

This international CTA research gauges Japanese gamers’ attitudes, behaviors and ownership regarding video game content and hardware to define key market segments and explore their impact within the gaming industry.

Specific objectives in the report include:

• Sizing & segment analysis: Understand the size of the gaming market and identify segments (Hardcore, Core and Casual gamers) based on attitudes and behaviors relating to gaming
• Product ownership: Determine ownership and purchase intent for gaming hardware, including peripherals/accessories, and software, including physical games, digital downloads and subscription services
• Gamer sentiment: Measure satisfaction with gaming platforms, motivations and barriers for gaming, attitudes about the current gameplay experience and perceptions about the future of gaming
• Future trends: Investigate opportunities and monetization strategies among new products, platforms and content within the gaming space and across the broader entertainment ecosystem