This CTA research explores the level of awareness and interest among U.S. consumers regarding artificial intelligence (AI) and its applications.

As AI applications are developed and tested through multiple verticals, it is important to understand the extent and scope of benefits offered for consumers, as well as the interplay between consumer concerns and how AI technologies will evolve in the future.

• Measure U.S. consumer awareness of AI technologies and capabilities
• Understand consumer use of already available AI-driven features (e.g., voice-enabled digital assistants, chatbots, content recommendation/personalization)
• Test agreement with potential uses, benefits and impacts of AI 
• Gauge consumer sentiment concerning future impacts of AI (e.g., workforce automation, self-driving vehicles)

Published: September 2023

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