This report aims to assist Pearl TV and its Phoenix partners in identifying the most compelling features and services of interest to consumers with TV 3.0, and for its consumer technology partners, establish the initial consumer value proposition for buying a new TV 3.0 that is next-generation ready. In this report, TV 3.0 refers to ATSC 3.0 compatible services and products. The report was done in partnership with Pearl TV. This report is only available to members.