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Exploring the Market for Video & Content Viewing: A Segmentation Analysis
Published on September 2019
This report aims to understand U.S. consumer behaviors and preferences around content access and viewing. Specific objectives include:
- What devices are people using to watch, and what is the role of TV in the household?
- What types of content do people watch?
- What are bundling/unbundling trends in accessing content?
- How does age/stage impact behaviors, and what are other drivers of differences in behavior?
Published: 10/11/2018
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