The survey was undertaken to better understand public opinion regarding the concerns of U.S. adults around privacy and technology.

The primary goal of this research is to gain an in-depth understanding of consumers’ attitudes and behaviors regarding online data privacy. Specific research objectives include:

• Assess the level of comfort in sharing personal data
• Understand perceptions surrounding responsibility for the protection of consumer data
• Understand what actions consumers have taken to protect their data
• Gauge the overall level of concern regarding data privacy
• Assess the level of trust in various types of companies around handling personal information
• Understand the types of information U.S. adults are comfortable sharing and with whom
• Assess U.S. adults’ perceptions of companies who may misuse data or have data breaches
• Gauge interest levels in various incentives to information sharing

Published: March 2022