The primary goal of this research is to gain an in-depth understanding of consumers’ attitudes and behaviors regarding online data privacy. Specific research objectives include:

• Assess the level of comfort in sharing personal data
• Understand perceptions surrounding responsibility for the protection of consumer data
• Understand what actions consumers have taken to protect their data
• Gauge overall level of concern regarding data privacy
• Assess the level of trust in various types of companies around handling personal information

Published: September 2019

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