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Consumer Profiles: Women and Tech 2018

Published on September 2019

This report seeks to explore how U.S. households, particularly women, consume technology. Specific objectives include:

  • Understanding basic technology purchasing habits and services used among U.S. adults
  • Determining U.S. adults’ likelihood to purchase technology products for the household in the next two years
  • Determining top products of interest for the 2018 Mother’s Day holiday

Published: 4/3/2018

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