Centered on the audio industry, this consumer-focused study will gauge U.S. adult consumers' attitudes, behaviors and ownership regarding audio products and content, in order to inform product manufacturers, content providers and retailers/distributers on targetable consumer population segments. Specific focus areas include:

• Understand attitudes toward audio products through key drivers and barriers.
• Gauge consumer ownership, usage and behaviors of audio products.
• Define and classify unique populations of interest within the consumer audio market.
• Identify features and products consumers are likely to purchase in the future.

Published: December 2019