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Video Division

The Video Division of the Consumer Technology Association (CTA)® leads public policy concerns, promotes new video technologies, and creates up-to-date consumer and retail education about video products.
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Introduction to 8K Ultra HDâ„¢

The 8K Ultra HD experience is big, bold, and detailed, offering the highest consumer resolution available today. 8K is a step forward from 4K Ultra HDâ„¢ and light-years ahead of conventional high-definition TV. 8K Ultra HD means more pixels, richer details, excellent colors and a wide range of brightness (and dark) levels.

Image courtesy of HDMI Licensing Administrator, Inc. Not for reproduction.

Consumer Benefits of 8K Ultra HD

  • 8K Ultra HD achieves a horizontal and vertical resolution of 7680 × 4320 pixels—33 million total—meaning four times greater resolution than 4K.
  • Smart TV means content streamed to the TV has additional picture detail.
  • 8K Ultra HD Televisions use HDMI 2.1 to deliver full resolution video quality from a connected source.
  • Upscaling technology enhances SD, HD and 4K video content. AI in 8K Ultra HD sets compares several frames that come before and after to recognize the scene, offering enhanced clarity and sharpness.
  • Wider color gamut and HDR (High Dynamic Range) technologies (like Dolby Vision, HDR10, HDR10+ and HLG) means the dark parts are darker and the bright parts brighter. Colors become more vibrant, and you see more detail in shadows.

More Compelling Content

  • 8K Ultra HD televisions elevate your overall viewing experience and can deliver a wide range of movies, sports and games, via streaming and other viewing options.
  • For more information about 8K content development and upcoming 8K productions, visit: 8kassociation.com.

Summary: 8K Ultra HD

  • In short, 8K Ultra HD is the ideal technology to support all of these exciting new developments—now and in the future.
  • Check out 8K Ultra HD televisions at your local retailer, online stores, or review sites!