Producer of CES®

Skip to content

Video Division

The Video Division of the Consumer Technology Association (CTA)® leads public policy concerns, promotes new video technologies, and creates up-to-date consumer and retail education about video products.
Join the working group

Key Initiatives

  • Drive awareness of next-generation television technologies among the industry and consumers.
  • Support industry-driven solutions to ensure innovative technologies and services are accessible to disabled consumers.
  • Foster new video technology and services through various efforts, including advocacy.

Division Projects

NEXTGEN TV is the go-to-market name for ATSC-3.0 IP-enabled broadcast transmission – an enhanced over-the-air viewing experience that offers better picture, audio and interactivity.

8K Ultra HD Logo Program

CTA has created an 8K Ultra HD logo that will be available shortly for licensing by manufacturers to designate televisions that meet the 8K UHD Display Characteristics requirements. The logo may be used starting Jan. 1, 2020.

CTA Video Division 8K UHD Display Characteristics

Download PDF

4KUltra HD Logo Program

CTA has created a logo program, available for licensing, for use by manufacturers to designate TVs, monitors and projectors for the home as 4K Ultra High Definition. The two 4K Ultra HD logos are available for voluntary use by manufacturers for product packaging, marketing materials and promotional activities that meet CTA’s voluntary core characteristics for 4K Ultra HD display products.

Retailers, buying groups and other organizations can use the logo for promotional, educational and marketing activities for products covered under the licensing agreement and for promoting the 4K Ultra HD market in general. 

4K Terminology Glossary

The Video Division, in collaboration with the Ultra HD Alliance, has created consumer definitions for 4K video technologies in a visuals-supported glossary.

Television Technology Glossary

The Video Division, in collaboration with other member divisions, has created consumer definitions for television technologies in a technology glossary.

Television Technology: Consumer Definitions Glossary

Download PDF

CTA Membership

Join our community of innovators and shape the future of technology.

More Member Groups

  • Communications Committee

    The Communications Committee of the Consumer Technology Association (CTA)® consists of senior representatives from member companies responsible for public relations, strategic communications, public affairs, media relations or general public engagement.
  • Health Division

    The Health Division of the Consumer Technology Association (CTA)® strives to advance the use of consumer-based, technology-enabled health solutions to deliver better health outcomes and reduce overall health care cost.
  • AI Working Group

    The Consumer Technology Association (CTA)® AI Working Group supports the advancement of AI technologies through market research, public promotion and advocacy for pro-innovation policy.