Content and Entertainment Council

The Content and Entertainment Council pioneers the dynamic intersection of consumer behavior, technology and content evolution. We are dedicated to unlocking profound insights that guide the industry through the ever-changing landscape of consumer behavior, technology infrastructure and advancements, content creation and content distribution.

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Key Initiatives

Convene and Network at thought leadership sessions focusing on media and content trends and innovations during relevant industry events to enhance the visibility of the Content and Entertainment Council.
Diversify and Expand the Content and Entertainment Council.
Guide and Influence research on toolsets, trends and innovations within the media sector that impact both consumers and creators.
Promote educational opportunities about sustainable practices across the content and entertainment industry throughout the year, culminating in a sustainability presentation at the 2025 in-person strategic planning meeting.

Division Projects

Streaming Technology Consumer Glossary

The Content and Entertainment Council, in collaboration with other member divisions, has created consumer definitions for streaming technologies.

Streaming Technology: Consumer Definitions Glossary

Featured Members

Latest Report

2024 U.S. Future of Gaming

AR/VR/XR Audio and Video Retail
This CTA research gauges U.S. gamers’ attitudes, behaviors and ownership regarding video game content and hardware to define key market segments and explore their impact within the gaming industry.

Specific objectives in the report include:
- Sizing & segment analysis: Understand the size of the gaming market and identify segments (Hardcore, Core and Casual gamers) based on attitudes and behaviors relating to gaming
- Product ownership: Determine ownership and purchase intent for gaming hardware, including peripherals/accessories, and software, including physical games, digital downloads and subscription services
- Gamer sentiment: Measure satisfaction with gaming platforms, motivations and barriers for gaming, attitudes about the current gameplay experience and perceptions about the future of gaming
- Future trends: Investigate opportunities and monetization strategies among new products, platforms and content within the gaming space and across the broader entertainment ecosystem
Published: November 2024

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How the Proposed Trump Tariffs Increase Prices for Consumer Technology Products (January 2025)

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