Audio Division
Key Initiatives
- Raise consumer awareness of the virtues of a quality audio experience.
- Forge mutually beneficial alliances with other industry groups.
- Encourage all channel partners to sell audio as a value-added solution.
- Clearly define and explain audio products for consumers.
- Collaborate with the content community to promote a quality audio experience.
- Encourage standard-setting activities for measuring and reporting performance of audio products.
Division Project: Quality Sound Matter
Eight renowned artists and producers sharing their own stories of recording music tracks. They note the painstaking precision it takes and the desire to for music fans to finally hear these tracks as they were meant to be heard — in Hi Res Audio's studio-quality sound.
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Latest Report
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Home Audio Market: A Customer’s Journey
This research was conducted to understand the key motivators and touchpoints driving the purchase of home audio products among recent U.S. adult buyers. Specific questions include:
- What is the key motivator/trigger that warrants a home audio product (i.e., home theater system, home audio components, stereo system, soundbar or wireless/wired multiroom speakers) purchase?
- How do recent buyers research, discover and shop for home audio products?
- What factors and features do recent buyers prioritize in their home audio product purchases?
- What are the distribution channels where home audio products are ultimately purchased?
- What are the areas of opportunity pertaining to home audio products?
Related Resources
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Millennial & Gen Z Generations: Audio Product Ownership & Content Consumption
This report provides an in-depth understanding of U.S. millennial and Generation Z attitudes and behaviors regarding audio products and content and listening behaviors.
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Consumer Sentiments on Voice Shopping
This report gains an understanding of consumers’ voice shopping use and perceptions.
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