Now that you have organized your lists, make it easy for others to book meetings with you. For existing clients, use your usual route of booking CES meetings. For new business, reach out by email or LinkedIn. If you have a connection, I’d recommend using a concise and straightforward introduction request.
Fellow CTA Board member Ty Ahmad-Taylor shared a cool way to ask for intros. Check it out online.
I use Calendly to book meetings and to create calendar access but there are many booking tools. Just remember that some people may find these impersonal. When working with a contact’s executive assistant, I’ll share my calendar link and ask him or her to use it only to view my availability, but not to book through the link. I’ve found having the meeting invite come from the client’s calendar increases the probability the meeting actually happens.
I’ll use the same meeting prep process this year that I have in the past. I’ll do my research, then I will compile background information for my contacts before the meeting. I also write down a few key questions that sometimes I share in advance.
If you have business partners or other key people in your organization, make sure you aren’t unintentionally duplicating meeting efforts.
For friends, I search online for news updates and check their LinkedIn feed and other social media for posts. I also like to check their websites to see what’s new.
It’s business as usual when it’s time to meet. Make your list in your customer relationship management (CRM) tool or spreadsheet. Keep tabs on booking your appointments. I’m also going to have some physical and digital props, so when people ask what’s new, I can share what I am working on with them.
CES is my favorite show and my favorite time of the year. I launched and built my companies at CES. Be yourself. For inspiration, I’m going to be upping my video background game for CES. I’m putting my CES badges (and my three feet of badge flair!) in my backdrop. Have a great show!
Check out CES.tech to organize your schedule for the show.
I3, the flagship magazine from the Consumer Technology Association (CTA)®, focuses on innovation in technology, policy and business as well as the entrepreneurs, industry leaders and startups that grow the consumer technology industry. Subscriptions to i3 are available free to qualified participants in the consumer electronics industry.