The convergence of broadcast and broadband is really 5G for television. It's the most important upgrade of TV infrastructure in the digital era.
You’ll be able to get 4K Ultra HD, in exceptional picture quality, with High Dynamic Range (HDR) — over the air. And it will come with enhanced surround sound.
You’ll watch TV in different languages with new features, like increasing the volume of dialogue relative to the background noise. Eventually, you could order the sunglasses that Lady Gaga is wearing as you watch her concert.
It also will be hyper personalized. So, if you live in California it will update you on the wildfires if they are near your house.
NEXTGEN TV is really a platform play, because it will allow third party developers to build apps on top of traditional programming. We can’t anticipate all the new features that NEXTGEN TV will bring. It’s like a Swiss Army knife of capabilities for television and has been designed for flexibility. NEXTGEN TVs also will allow for software and firmware upgrades for future capabilities that aren’t currently imagined.
We’ll see the first NEXTGEN TV sets at CES 2020. Manufacturers are expected to show the first sets which will become available later in 2020. Broadcasters will launch NEXTGEN TV in 61 markets covering 74% of U.S. households.
This is enabled by a new standard called ATSC 3.0. The standard is in fact 21 different standards that fill more than 2,000 pages. “It’s been seven years in the making,” notes John Taylor, senior vice president of LG Electronics USA who’s been intimately involved in the standard from the start. It’s been an industry-wide effort involving TV manufacturers, broadcasters, the National Association of Broadcasters (NAB) and CTA.
The convergence of broadcast and broadband is really 5G for television. It’s the most important upgrade of TV infrastructure in the digital era and is based on internet protocol (IP).
NEXTGEN TV will enable TV on-demand, with real-time interactivity and complete user control through merged broadband and over the air services. NEXTGEN TV also will offer more streaming, choice, channels, flexibility and services.
i3, the flagship magazine from the Consumer Technology Association (CTA)®, focuses on innovation in technology, policy and business as well as the entrepreneurs, industry leaders and startups that grow the consumer technology industry. Subscriptions to i3 are available free to qualified participants in the consumer electronics industry.