Jan/Feb Issue

i3 Magazine

The flagship magazine from the Consumer Technology Association (CTA)®, It Is Innovation (i3) magazine focuses on innovation in technology, policy and business as well as the entrepreneurs, industry leaders and startups that grow the consumer technology industry.

Issue Jan/Feb 2020

Issue Jan/Feb cover
i3 | Jan/Feb 2020

C Space Titans

At CES, groundbreaking tech like self-driving vehicles, robotics, digital health and fitness devices, biometrics and drones that are transforming the world are spread across the show floor. The January/February CES issue profiles three CMOs leading top companies: Deloitte Global Chief Marketing Officer Diana O’Brien, P&G Chief Brand Officer Marc Pritchard and WPP CEO Mark Read who share their insights on how technology is being used as a valuable tool by advertisers — from augmented reality to mining sophisticated data. It also takes a forward look at some technology advances with stories on 5G, car interiors crammed full of the latest tech, Next Gen TV, biometrics and the smart home.


The Car Cockpit of the Future

Automakers and their suppliers are rethinking mobility for the 21st century.

Innovation Entrepreneur Awards Celebrate Life-Changing Tech

CTA celebrated two small businesses making life-saving technology.

Doubling Down on Esports

A major milestone was crossed in 2019 when for the first time, the global esports market exceeded the billion-dollar revenue mark.


Connecting Brand Executives at C Space

Top executives Procter & Gamble’s Marc Pritchard, Deloitte’s Diana O’Brien and WPP’s Mark Read speak with i3.

A Tech to Watch
New Emphasis on Privacy and Data Security

The data protection world was busy in 2019. Explore the new world of privacy and data security.

5G: Are We There Yet?

A host of 5G smartphones are launching at CES this year from LG Electronics, Samsung and many others.


Tech Hub
The Future's Future: Inside CES' Eureka Park
Policy in Action
Seoul: A World Class Smart City
Green Policy
Announcing the CES 2020 Eureka Park Climate Change Innovators


Tech Tactics
NEXTGEN TV: The Transformation Begins
Retail Strategies
Top Retail Groups Ask "What's Next?" at CES
CT Reports
Tech Improving Lives at CES 2020

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This pre-CES issue profiles Meg Whitman, CEO of startup Quibi, the new streaming service designed for mobile devices. It also looks at the massive changes in tech including sensors in vehicles that can monitor passenger's health, 5G, biometrics and the intersection of travel and tech.

September/October 2019

In addition to our cover story about Female Quotient CEO Shelley Zalis, learn about how automakers are partnering with startups and how standards makers and regulators are trying to align on cybersecurity. Plus, read about how various technologies are using artificial intelligence.