i3 Magazine

The flagship magazine from the Consumer Technology Association (CTA)®, It Is Innovation (i3) magazine focuses on innovation in technology, policy and business as well as the entrepreneurs, industry leaders and startups that grow the consumer technology industry.

Issue March/April 2018

March/April 2019 i3 Cover Issue
i3 | March/April 2018

Inspiring Stories

It’s no surprise that companies save their best and most exciting products, services and apps to debut at CES. Innovation spans all categories at the show with companies bringing a range of unique business models as well. 


Woman standing on stage
Smart Cities

CTA forecasts more than $34 billion will be spent on smart cities by 2020. See some of the latest advances.

Smart Car
Car Tech Innovation

Breakthroughs Using Data and AI

Crowd at CES 2018 Eureka Park
Eureka Park Profiles

A Look at 10 Unique Startups 


Lightbulbs and people standing
Women Driving Change
Germany Skyline
International Focus
Woman and a globe in her hands
A Technology to Watch
A Milestone Year Ahead in Augmented Reality
Global key
Man and woman looking at robot
CTA is Focusing on AI


Policy in Action
CTA’s Gary Shapiro Talks with Acting FTC Chairman Maureen Ohlhausen
Policy Update
International Innovation Scorecard Debuts at CES 2018
Policy News
5G Day is a Success
Guest Blog
Stepping Stones to a 5G Future
Green Policy
Sustainability and Innovation
Tech Hub
Boulder, CO


C Space
Seeing Through “The Fog”
Tech Strategies
Digital Spending Trends
Forward Strategies
Marketing Consumer Tech
By the Numbers
Forecasting at the Speed of Innovation
Retail Strategies
A Tipping Point For Life-Changing Technologies
Advice for Entrepreneurs
Take the Time for a Spring Systems Check
CT Reports
CTA Foundation Promotes Accessibility
Market Beat
Smart Bets on Artificial Intelligence

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Read the Issue as a Digital Magazine

Read exclusive articles not available online in the digital magazine.

It Is Innovation 2020 Media Kit
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Subscriptions to i3 are available free to qualified participants in the consumer electronics industry.

Past Issues

January/February i3 Cover Issue
January/February 2018
November/December 2017 i3 Cover Issue
November/December 2017