i3 Magazine

The flagship magazine from the Consumer Technology Association (CTA)®, It Is Innovation (i3) magazine focuses on innovation in technology, policy and business as well as the entrepreneurs, industry leaders and startups that grow the consumer technology industry.

Issue September/October 2018

i3 September/October 2018 Cover issue
i3 | September/October 2018

Gauging the Future

The most pressing issue of the day for many CTA members are tariffs. How will they affect consumer technology products? Read CTA President and CEO Gary Shapiro’s thoughts on page 2 and an overview of this uid situation by CTA’s VP of Trade, Sage Chandler in our policy section on page 33. Three CTA member companies — Brilliant, Cedar Electronics and JLab Audio — also share their experiences. 


Drones on the Upswing

Drones are being used for everything from agriculture to rural deliveries and security. 

Smart Car
Human Machine Interfaces Evolve in Cars

What is state of the art today will change when cars are fully self-driving.

How can Independent Retailers Compete in the Age of Amazon?

A look at how building community can help build your business.


Angela Ruggiero
Sports Innovation Lab’s Angela Ruggiero
International Focus
Amsterdam, Netherlands
A Technology to Watch
The Rush to Develop Quantum Computers
Doctor with patient using virtual reality
C4 Trends
Medical VR: Reshaping the Future
What is ATSC 3.0?


Policy Update
Senator Wicker
Guest Blog
Trump’s Tariffs Threaten Internet Devices
Guest Blog
In the Shadow of Tariffs: JLab Audio’s Story
Faces of Innovation
Expese Founder and Chief Community Officer Akash Modi
Green Policy
National Energy Consumption Shrinks
Tech Hub
Find Funding Online


C Space
Changing Channels
Tech Tactics
AI Enables Real-Time Translation
Forward Strategies
How will 5G Revolutionize Tech?
By the Numbers
Tech Industry Set to Grow by Six Percent
Retail Strategies
Supporting Young, Independent Tech Retailers
Advice for Entrepreneurs
Build your Personal Brand
CT Reports
US Tech Vets
Market Beat
Smart Speakers Shopping Via Voice

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Past Issues

i3 July/August 2018 Cover Issue
July/August 2018
May/June 2018 i3 Cover Issue
May/June 2018