i3 Magazine

The flagship magazine from the Consumer Technology Association (CTA)®, It Is Innovation (i3) magazine focuses on innovation in technology, policy and business as well as the entrepreneurs, industry leaders and startups that grow the consumer technology industry.

Issue January/February 2018

January/February 2018 i3 Cover Issue
i3 | January/February 2018

The Promise of Tech

CES is the most exciting four days of the year in the tech universe. And 2018 promises to unleash a bundle of new innovations. Get ready to be inspired. Energy, passion, networking and new ideas fuel CES. 


Two men, thinking
Thinking About Things That Think

Businesses integrate artificial intelligence as consumer opportunities grow.

eSports in a stadium
Esports – The First Global Digital Sport

Esports come of age with traditional sports investment.

Robot and woman, interacting
Shopping Becomes Magic

AR/VR makeup mirrors, self-assisted robots and digital displays are enhancing shopping.


Woman on stage talking about Panasonic
Panasonic Celebrates 100 Years in Business
South Korea skyline
International Focus
South Korea
A Technology to Watch
Making Smart Homes Even Smarter
Man using a health on phone
Health in a Connected World
Uber helicopter
The Future is Now


Guest Blog
Looking at 2018
Policy News
Why a new NAFTA Needs Strong Digital Protections
Policy Update
Exciting Road Ahead for Self-Driving Cars
Faces of Innovation
Adetayo Adesanya, Founder & CEO, Agbara Life
Green Policy
Innovating a More Sustainable World
Tech Hub


Advertisers Discover Blockchain
Tech Strategies
Rapid Rise of Voice
CT Reports
CTA Foundation at CES 2018
Retail Strategies
Smart Homes Provide Retail Opportunities
By the Numbers
Sports Tech Improves Health, Safety and Performance

Man reading on iPad
Read the Issue as a Digital Magazine

Read exclusive articles not available online in the digital magazine.

It Is Innovation 2020 Media Kit
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Subscriptions to i3 are available free to qualified participants in the consumer electronics industry.

Past Issues

November/December 2017 i3 Cover Issue
November/December 2017
September/October 2017 i3 Cover Issue
September/October 2017