i3 Magazine

It Is Innovation (i3) magazine, CTA’s flagship publication, focuses on innovation in technology, policy and business as well as the entrepreneurs, industry leaders and startups that propel the consumer technology industry.

540 Results
i3 | August 05, 2020

The Intersection of Health Care and Tech

The health tech area has blossomed as companies and entrepreneurs leverage premier hospitals, universities and a collaborative tech scene across the nation.

i3 | August 05, 2020

Ten Years of Eureka Park: Graduates Share Their Journey

For ten years, Eureka Park at CES has served as the global stage for startups and a launching pad for tomorrow’s biggest innovations including companies such as Indiegogo and Kickstarter. Now, a decade later, Eureka Park graduates are sharing stories of how they grew from a small startup in the Sands Expo to a key exhibitor on the main show floor at CES.

i3 | July 31, 2020

Small Businesses will Again Lead the Post-Coronavirus Comeback

While the pandemic continues, the shock of the immediate crisis for small businesses has ebbed. The little guys always lead the innovation comeback. We’re all adjusting to a temporary normal, but it’s time for small businesses to do what we do best: go fast now.

i3 | July 31, 2020

Research Shows Healthy Demand for Technology

While the health crisis has significantly weakened the U.S. economy, consumer demand for technology remains strong, new CTA research shows.

i3 | July 31, 2020

Yogi Berra’s Trade Advice

As Yogi Berra once said, "If you don’t know where you’re going, you might end up somewhere else." That aphorism should be carved in marble in Washington, DC in close view of international trade policymakers. But even before identifying trade objectives, those policy-makers — and the nation in general — should have a clear understanding of our starting point.

i3 | July 31, 2020

Virtual Forum, Real Progress

In the wake of COVID-19, society has learned how to work and live in a very different world. With a ban on large gatherings in most of the U.S. and travel options being reconsidered, we have found new ways to stay connected. That is how the first virtual CTA Technology & Standards Forum was born.

i3 | July 22, 2020

COVID-19 Impacts Hollywood

Approaching the six-month mark of COVID-19 life, media and entertainment companies are putting in place best practices as well as tactics for operating in the “new abnormal” creative climate that will endure for the unknowable future.

i3 | July 22, 2020

COVID-19 Provides a Big Opportunity for Robotics

The COVID-19 pandemic has changed the robotics landscape.

i3 | July 22, 2020

Intelligent Lighting Solutions

There is much more to car lighting today than what is visible to the human eye. Sophisticated lighting technology underlies advanced driver assistance systems (ADAS) as well as future self-driving car technologies and plays an important role in the vehicle’s passenger cabin.

i3 | July 22, 2020

The Internet of Edible Things

Whether it’s “precision agriculture” in rural fields or an aeroponic tower garden that takes up four square feet in an urban home, growing food now relies more on technology.


i3 | July 22, 2020

Waymo Chief Operating Officer Tekedra Mawakana

As Waymo COO, Tekedra Mawakana oversees operations, business development, global public policy, marketing, communications and public affairs, and corporate social responsibility. i3 spoke with Mawakana for the July/August issue.

i3 | July 20, 2020

ProSource Adapting to New Realities

Dave Workman, president and CEO of the ProSource buying group, has navigated through his share of economic downturns, but never one like COVID-19. He says, “We have a disruption of the normal flow of life.”

i3 | July 14, 2020

Your Company's Digital 'SOP' Handbook

Here are the best tips, which are great for any small business, to increase the value of the employee handbook for your team.

i3 | July 13, 2020

How to Make Better Business Decisions

Data is the lifeblood of successful businesses. But with studies by IDC suggesting that less than 10% of relevant information is being used to enhance organizational value, it begs the question: Why is so much data still going untapped?

i3 | July 08, 2020

Leading Innovation

CTA’s tech agenda calls on policymakers to support new technologies and innovations – such as artificial intelligence, the sharing economy, and self-driving vehicles – which are threatened by overreaching or outdated rules from local, state and federal governments.

i3 | July 07, 2020

Resiliency in the Age of COVID-19

To battle the COVID-19 pandemic, tech companies are working with health care organizations, nonprofits, academia and startups to share their expertise, insights, and data to inform actions and decisions needed to flatten the pandemic’s curve.

i3 | June 18, 2020

AI is Set to Eat Software

“Software is Eating the World,” wrote Marc Andreessen in a Wall Street Journal essay in 2011. Today, some believe, artificial intelligence is set to eat software.

i3 | June 16, 2020

COVID-19: CTA Research Examines the New Normal

As the health crisis accelerated in the U.S. during early March, CTA Research kept pace with a raft of studies examining business impacts and analyzing consumer behavior.

i3 | June 16, 2020

Digital Education

Digital learning platforms will prepare the workforce for the future.

i3 | June 03, 2020

Going to Market

Sadly, a large portion of the innovative offerings from our industry, well over 60%, will not survive. i3 offers some tips on going to market.

Showing 1-20 of 540 results