i3 Magazine

It Is Innovation (i3) magazine, CTA’s flagship publication, focuses on innovation in technology, policy and business as well as the entrepreneurs, industry leaders and startups that propel the consumer technology industry.

165 Results
i3 | January 22, 2020

The Ringing Future of Smart Home Technology

According to a CTA study, nearly 70% of U.S. households currently own some form of smart home technology.

i3 | January 22, 2020

Experiential Retail

Retail isn't dead, but the game has changed.

i3 | January 15, 2020

Doubling Down on Esports

A major milestone was crossed in 2019 when for the first time, the global esports market exceeded the billion-dollar revenue mark.

i3 | January 08, 2020

Tech Improving Lives at CES 2020

At CES you won’t need 20/20 vision to see all the technologies improving lives for people of all ages and abilities.

i3 | January 08, 2020

The Future's Future: Inside CES' Eureka Park

Visit the Sands Expo at CES and you’ll be transported to a world of innovation and entrepreneurial spirit.

i3 | January 08, 2020

5G: Are We There Yet?

A host of 5G smartphones are launching at CES this year from LG Electronics, Samsung and many others.

i3 | January 03, 2020

Top Retail Groups Ask "What's Next?" at CES

The country’s leading retail buying groups are gathering once again in Las Vegas for CES, to check out emerging new categories for 2020.

i3 | January 03, 2020

Announcing the CES 2020 Eureka Park Climate Change Innovators

As the next generation of entrepreneurs and startups, Eureka Park exhibitors are uniquely positioned to reduce the environmental impact of carbon emissions.

i3 | January 03, 2020

New Emphasis on Privacy and Data Security

The data protection world was busy in 2019. i3 explores the new world of privacy and data security.

i3 | January 03, 2020

NEXT GEN TV: The Transformation Begins

Television has gone through a few fundamental changes, such as the evolution from black-and-white to color in the 1960s, and the transition from analog to digital in 2009. The shift to NEXT GEN TV will change how we watch TV.

i3 | January 03, 2020

The Car Cockpit of the Future

Automakers and their suppliers are rethinking mobility for the 21st century and are revising car interiors to add personalization features while removing distractions.

i3 | January 03, 2020

Seoul: A World Class Smart City

Park Won-soon, mayor of Seoul, South Korea, spoke with i3 about the world class smart city.

i3 | January 02, 2020

Connecting Brand Executives at C Space

Top executives Procter & Gamble’s Marc Pritchard, Deloitte’s Diana O’Brien and
WPP’s Mark Read spoke with i3 about some of the tech issues that impact their businesses,
including the important role of data, and how compelling and authentic storytelling better
connects brands with consumers.

i3 | December 31, 2019

International Focus: Israel

The November/December issue of i3 covers consumer technology news from Israel.

i3 | December 30, 2019

AARP's Tech Hub: Innovation at Any Age

The Hatchery, located just a few blocks from the National Mall in Washington, D.C., is AARP's answer to the growing community of startups and tech-related endeavors across the country.

i3 | December 23, 2019

5G is the first wireless generation led by the enterprise and will eventually overlay the entire global economy. Understanding how 5G will intersect with industrial sectors is vitally important. New research from CTA analyzes this dynamic and explores how 5G will touch key industrial sectors of the economy, impacting their processes and offerings.

i3 | December 20, 2019

CTA and Nasdaq: Thematic Stock Market Indexes

CTA is known for many things — CES, its standards work, award-winning research and its many policy wins over the years. However, many don’t know that for the past 10 years, CTA and Nasdaq have worked closely together to build out a slate of thematic stock market indexes covering technology. In the intervening years, the performance of these indexes has offered concrete proof that CTA and its technology experts have their fingers on the pulse of what’s next.

i3 | December 19, 2019

From providing better ways to fight fraud to delivering smarter customer service, high-tech hardware and software providers are also using these advancements to pioneer new ways to make high-tech interactions more human. Biometrics-enabled solutions (e.g. those sporting voice and retina scanners) provide a faster and more foolproof means of accessing electronic devices and physical locations than PIN numbers and keycards. But they also allow for more intelligent, automated, and rapid exchanges of all kinds, and vast improvements to the way in which individuals and organizations communicate.

i3 | December 18, 2019

VR, AR are Emerging as Sales Tools at Retail

Today, more new technology is being sold by retailers that will transform businesses — virtual reality (VR) and
augmented reality (AR) — and change the nature of other industries as well. CTA estimates that 2.1 million VR headsets will be shipped by the end of 2019 for “immersive entertainment both in the home and in business.”

The 2.1 million unit sales estimate for VR headsets isn’t massive, but it represents an emerging technology that consumers are learning about. What’s intriguing is that retailers have begun to use VR headsets for sales training with in-store associates, as well as online experiences to help sell products online.

i3 | December 17, 2019

With more connected devices in American homes every year, the consumer technology industry has made it a priority to deliver more energy effcient broadband devices. In August, CTA and NCTA - National Cable & Telecommunications Association announced the latest findings from their annual report of its voluntary agreement to improve the energy efficiency of small network equipment (SNE).

Showing 1-20 of 165 results