Weekly CTA Tech Use and Purchase Tracker: COVID-19 Impact

The Weekly CTA Tech Use and Purchase Tracker: COVID-19 Impact monitors consumer usage and purchases across technology categories, including online services and devices, during the COVID-19 pandemic.

Week 10, June 3

Fielded May 29-31, 2020, the tenth weekly Consumer Technology Association (CTA)® Tech Tracker monitors U.S. household use and purchases of tech including online services and devices during the COVID-19 pandemic. Key findings:

  • Use of social media platforms saw the biggest jump week over week to reach almost half (46%) of U.S. households, up 5 percentage points from last week (41%), and an all-time high since CTA began tracking 10 weeks ago.
  • Streaming live TV services also reached an all-time high, reaching 26% of U.S. households, up 4 percentage points from last week.
  • U.S. household use of video conferencing platforms doubled from 10 weeks ago (24%).

"The milestone household use of social media platforms and streaming live TV services shows that millions of American households are following along in real-time as significant national events, such as the pandemic and protests around the country, unfold on broadcast news and across their social feeds," said Lesley Rohrbaugh, director of research, CTA.

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Designed and formulated by the Consumer Technology Association (CTA)®, the Weekly CTA Tech Use and Purchase Tracker: COVID-19 Impact will be updated on Wednesdays and represents findings from a quantitative study administered to an online sample of a minimum of 1000 U.S. respondents.

Prior Insights from the Weekly Tracker

See the insights and data visualizations from previous weeks of the tech use and purchase tracker research. 

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