The Weekly CTA Tech Use and Purchase Tracker: COVID-19 Impact monitors consumer usage and purchases across technology categories, including online services and devices, during the COVID-19 pandemic.
Fielded May 29-31, 2020, the tenth weekly Consumer Technology Association (CTA)® Tech Tracker monitors U.S. household use and purchases of tech including online services and devices during the COVID-19 pandemic. Key findings:
"The milestone household use of social media platforms and streaming live TV services shows that millions of American households are following along in real-time as significant national events, such as the pandemic and protests around the country, unfold on broadcast news and across their social feeds," said Lesley Rohrbaugh, director of research, CTA.
Designed and formulated by the Consumer Technology Association (CTA)®, the Weekly CTA Tech Use and Purchase Tracker: COVID-19 Impact will be updated on Wednesdays and represents findings from a quantitative study administered to an online sample of a minimum of 1000 U.S. respondents.
As millions stay home during the coronavirus pandemic, a new study by CTA finds American households are embracing a major lifestyle shift — by consuming video streaming services at a higher rate and adopting newer tech solutions, such as contactless food/grocery delivery and fitness apps, for their daily needs.