Research

Holiday Outlook 2020

Each year, Consumer Technology Association (CTA)® Market Research produces extensive and timely intelligence for the holiday shopping season.

As the authoritative source for consumer technology market research, CTA's analysts provide insights about what's trending, what's disrupting, holiday sales predictions, technology on consumers' gift lists this season, the Black Friday outlook and much more.

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Standout Data Points

Interest in STEM Toys Grows as Parents Continue At-Home Education

Plans to gift kits dedicated to subjects such as engineering, robotics and coding for the holidays have grown year-over-year to 26% of U.S. adults, up five percentage points from last year.

Smartphone and 5G Outlook

Forty-five percent of consumers expect to purchase at least one smartphone as a gift, increasing by four percentage points from 2019.

Gaming and Entertainment Products and Services Show Gains

Thirty-eight percent of U.S. adults (up five percentage points over last year) plan to purchase a video game console as a gift.

2020 Holiday Hot Products and Shopping Trends

The study revealed that eight out of 10 (81%) consumers were unaffected or more likely to purchase tech products this holiday season, strengthening the notion that the desire for technology in the face of heavy economic headwinds remains strong.

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