Research

Holiday Outlook 2019

Each year, Consumer Technology Association (CTA)® Market Research produces extensive and timely intelligence for the holiday shopping season.

As the authoritative source for consumer technology market research, CTA's analysts provide insights about what's trending, what's disrupting, holiday sales predictions, technology on consumers' gift lists this season, the Black Friday outlook and much more.

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Standout Data Points

$97.1 billion in tech spending projected fro the 2019 holiday season
59% of U.S. adults plan to purchase a smart home product this holiday season
Top 5 Most-Wanted Tech Gifts

2019 Pre-Black Friday Week Survey

2019 Pre-Black Friday Week Survey

This report examines anticipated consumer shopping during Thanksgiving week regarding what products, stores and promotions shoppers plan to take part in.