The Consumer Technology Association (CTA)® today announced its approach to Artificial Intelligence (AI), including generative AI, for the coming months and leading into CES® 2024. The strategy focuses on a series of announcements and events across three key areas: public policy, market research and industry standards, including: 

• National AI Policy Framework – The U.S. has an opportunity to lead the world on AI policy as well as AI innovation. This framework contributes to the evolving dialogue about appropriate guardrails for AI technology and supports a measured and balanced approach to rules.  

• Decoding Consumer Sentiment and Outlook on AI (U.S. Edition) – U.S. adults aware of AI think of AI as “innovative” and are open to using AI-enabled services, like home security and health care, while expressing concerns about privacy and disinformation. At the same time, AI-familiar consumers feel the federal government should be responsible for implementing a balanced approach in regulating AI. 

• HealthAI+ – A CTA-hosted conference with the AFDO/RAPS Healthcare Products Collaborative. This invitation-only conference convenes thought leaders from government, the tech sector, health/hospital systems, health plans, the provider community, and academia for panel discussions regarding the use of AI in healthcare. 

• Best Practices and Recommendations for Bias Management – CTA's Artificial Intelligence Committee develops standards, recommended practices, and technical reports related to AI technologies. This newest standard, among seven AI-related standards CTA has published, identifies best practices and recommendations for bias management solutions in data used to train AI and Machine Learning (ML) systems in healthcare.  

• CES – CES showcases the most impactful, upcoming tech trends. AI, a game-changer for all industries, will be pervasive at CES 2024. Companies large and small in the health, transportation, entertainment and gaming sectors will unveil their latest developments. 

“CTA has been leading on emerging technology issues for years, and CES is the proving ground for AI applications in our everyday life,” said Gary Shapiro, president and CEO, CTA. “It’s vital that the United States leads the world on AI policy, innovation, and implementation. As the nexus for AI market research, public policy advocacy, and consensus standards, CTA stands ready to help policymakers develop a smart and balanced approach to meeting that national goal.”