The COVID-19 health crisis has brought to the forefront the importance and versatility of the digital health sector, accelerating the need for remote health solutions and devices to help consumers stay healthy and fit at home.
The Consumer Technology Association (CTA)® U.S. Consumer Technology One-Year Industry Forecast finds that shipments of health and fitness technologies, such as smartwatches, fitness activity trackers and connected health monitoring devices, are projected to rise to 58 million units in 2020, up 4% compared to the previous year and reaching $8.4 billion in revenue.
CTA’s new, in-depth sector report, Industry Sector Forecast: Health and Fitness 2019‐2024, takes a closer look at the key trends that will contribute to this segment’s growth over the next five years. Here are three of the trends shaping the digital health world and some CTA members showing these trends in action.
According to the American Diabetes Association, 34.2 million Americans have diabetes, and the American Heart Association estimates that more than 100 million Americans have high blood pressure. Technology can play an important part in helping people with these and other chronic conditions to monitor their health and stay on track with medications and health goals.
Consumer health and fitness technology is a growing sector with venture capital investments driving research and development in a variety of areas, such as sports tech. This growing segment, accelerating due to social distancing and current limitations in sports activities, helps athletes improve their skills and performance.
Manufacturers are working together with health care providers to offer services that connect consumers and health care professionals to facilitate consultations and share health data.
“CTA members are at the forefront of great innovation in health. These companies are developing innovative health and wellness tools and services that are critical as we navigate the COVID-19 pandemic and are serving populations most in need,” said René Quashie, vice president of digital health, CTA. “This is just a small sample of the kinds of technology and services being developed by member companies. As technology and innovation continue to play an increasingly significant role in health care, these companies are the future.”
For more information about growth drivers, consumer behavior and technologies shaping the future of key industry sectors — including health and fitness, computing, mobile and wireless and smart home — access CTA's Five Year Sector reports.
CTA provides a platform for digital health companies to collaborate and advance the use of consumer-based, technology-enabled health solutions to deliver better health outcomes and reduce overall health care costs.