Research & Standards > Reports & Studies

Holiday Outlook 2018

Each year, Consumer Technology Association (CTA)™ Market Research produces extensive and timely intelligence for the holiday shopping season. As the authoritative source for consumer technology market research, CTA's analysts provide insights about what's trending, what's disrupting, holiday sales predictions, technology on consumers' gift lists this season, the Black Friday outlook and much more.

ACCESS THE REPORT. >

Online Shopping and Cyber Monday Break Records Over Thanksgiving Week, Says CTA

For the first time ever, more U.S. Black Friday Week (Thanksgiving Day through Cyber Monday) technology gift shoppers bought or planned to buy tech online (59 percent) than at a physical store (58 percent).

READ THE FULL RELEASE. >

25th Annual Consumer Technology Holiday Purchase Patterns Study 

Technology spending during the 2018 holiday season (October – December) is projected to reach a record-setting $96.1 billion in revenue in the U.S. – a year-over-year increase of 3.4 percent – according to the Consumer Technology Association (CTA).

READ THE FULL RELEASE. >

Eighty-Five Percent of Black Friday Week Shoppers Plan to Buy Tech

Eighty-five percent of U.S. shoppers during Black Friday Week (Thanksgiving Day through Cyber Monday), plan to buy tech devices, according to part one of a new study series released today by the Consumer Technology Association (CTA). 

READ THE FULL RELEASE. >

Check out the part one of this graphic series: Holiday Outlook Series Part 1: Pre-Black Friday Week.


2018 Innovate Celebrate Holiday Research Presentation



Check back here for updated information throughout the holiday season.