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Consumer Profiles: 2018 Women and Tech

The Consumer Profiles: 2018 Women and Tech study seeks to explore how U.S. households, particularly women, consume technology. The objectives of this study include:

  • Understanding basic technology purchasing habits and services used among U.S. adults
  • Determining U.S. adults’ likelihood to purchase technology products for the household in the next two years
  • Determining top products of interest for the 2018 Mother’s Day holiday

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