Research & Standards > Reports & Studies

Augmented Reality and Virtual Reality: Consumer Sentiments, 2017

March 2018

This research study was designed to track the following regarding consumer sentiments toward augmented reality (AR) and virtual reality (VR) and compare 2016 findings to 2017.

  • Gauge consumer awareness of:

    • Features
    • Use cases in entertainment, shopping, social media and education/training
  • Learn consumer perceptions of:

    • Benefits
    • Limitations
    • Preferred length of content
  • Understand consumer interest in using AR and VR technologies

  • Quantify consumer purchase intent of:

    • VR headsets
    • VR content

For members only.