Research & Standards > Reports & Studies

20th Annual Consumer Technology Ownership and Market Potential Study

5/1/2018

What are the most (and least) commonly owned consumer technology products in the United States? CTA’s annual Household Consumer Technology Ownership and Market Potential study explores U.S. household ownership and purchase intent for several consumer technology products including: 4K Ultra HDTVs, smart watches, digital assistants, drones, virtual reality headset, video game consoles, smartphones, laptop computers, tablet computers, Bluetooth or wireless headphones, wearable fitness trackers, in-vehicle communications and more.


Price: $2499

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