Press Release | March 06, 2018

New TV Energy Measurement Standard Will Boost Energy Efficiency, Says CTA

by 
Elliot Grimm

Today, the Consumer Technology Association (CTA) announced publication of a new standard, CTA-2037-B, Determination of Television Average Power Consumption , which updates and defines methods for measuring the average power consumption of televisions. The standard aims to improve energy efficiency in TVs - a consumer tech product category on the vanguard of environmental sustainability initiatives - and promote consistency in measuring and reporting energy use.
 
    "TVs are among the tech sector's biggest success stories - and this revised industry standard for measuring their power consumption is important for keeping pace with changes in TV technology," said Brian Markwalter, senior vice president of research & standards, CTA. "Today's TVs have bigger screens, better features and more life-like pictures - and they're getting thinner, lighter and more energy efficient. Accurately and appropriately measuring energy use is a fundamental element of energy efficiency policies and programs, which is why it's critical to have so many stakeholders involved in the process."
 
   CTA-2037-B revises the industry standard used to measure TV energy use, CTA-2037, by improving how special functions are configured for testing to ensure they better reflect current consumer TV-viewing habits. The standard adds a new annex that explains how to configure special functions such as Automatic Brightness Control (ABC), Motion Detection Dimming (MDD), and High Dynamic-Range (HDR) upscaling during testing. And CTA-2037-B incorporates the Department of Energy's (DOE) Annual Energy Consumption calculation to yield figures for annual TV energy consumption.
 
   CTA-2037-B was a collaborative effort among interested stakeholders in the public and private sectors, including the consumer tech industry, the Department of Energy (DOE) and energy efficiency advocates. CTA develops industry consensus standards as an American National Standards Institute-accredited standards development organization.


   CTA's standards committees produce standards, guidelines and technical reports that help grow the consumer technology industry. All are welcome and encouraged to join any of these technology activities. For further information please visit standards.cta.tech
 
   A new CTA report finds that while the number of tech devices in our homes is increasing, their share of total energy use is steadily shrinking. Today, consumer tech devices consume 25 percent less energy than they did in 2010. A separate CTA study, Television Power Draw Trends 2003 to 2015, found that LCD TVs from 2015 consume 76 percent less energy (per screen area) than they did in 2003, now costing consumers on average only six cents a day to power one TV.